More About Moore: The Celebrated Worm Doctor and his Practice in London, 1699–1737

John Moore, retailer of powders and ointments for treating tapeworm and other worm infections from 1699 to 1737 in London, England, is profiled. Moore is probably best known as the retailer of powders and ointments for treating tapeworm and other worm infections, which he advertised in London papers with formulaic attestations by satisfied customers and announcements of worms of sensational size and conformation. If Moore's fame did not arise singlehandedly from his own prodigious volume of peculiar and graphic advertisements, it was undoubtedly enhanced by the publication of satires such as Alexander Pope's ballad To the Ingenious Mr Moore, Author of the Celebrated Worm-Powder. New research has uncovered details about this idiosyncratic character and his family, as well as the neighborhoods in which he practiced.