Role of big data analytics in media and entertainment industry

The entertainment and media industry is seen to transform at an unparalleled growth boosted by the need to alleviate the maintenance cost and to produce sales by increasing the subscriber base in a highly challenging and volatile environment. With the increased use of mobile phones and electronic content, a rising number of customers are getting exposed to the world of amusement created by technological innovations. A wide consumer base implies an enormous amount of information which necessitates the use of big data analytics for obtaining a deeper understanding of services offered in these industries. The use of business intelligence aids the multi-media sector in obtaining detailed insights not only into their consumers but also into their structures and processes. With the increasingly changing needs of the consumer, big data tools can be used by the content creators to generate new practices and create opportunities for producing higher quality content to suit the demands of the consumer. The media and entertainment sector are early adopters of big data technologies as it allows them to push digital transformation by using data that is not only already available but also introduces them to new data sources within and outside this business. This research paper presents an in-depth analysis of the technology in the media and entertainment business. It elaborates on how goods, consumers content, and processes are influenced by the dynamic consumer and industrial needs, the application scenarios, and other aspects of the sector.