Propuesta de restaurante fusión basado en productos locales y saberes ancestrales en la comunidad San Diego de Rodeopamba en la provincia Cotopaxi - Ecuador

The goal of tilis research is to promote gastronomic tourism based in the rescue of local products and ancestral knowledge to improve the internal popular and solidarity economy of the community of San Diego de Rodeopamba located in Cotopaxi town, through the offer of food and beverage services to both national and foreign tourists. The methodology used is quantitative and quahtative through a situational analysis and application of surveys to a specific segment of the Yambo Lagoon. [...]with the data obtained, develop business plan for the implementation of the fusion restaurant in community previous mentioned. Keywords: Marketing, Tourism, Sustainability, Economy, Business plan. 1.