Development of "Mitate meat " ,a product that utilizes local soybeans, and development for regional revitalization

Background and objectives: the global movement of meatless, the use of soybean products is required. I had conducted the eating frequency investigation of the soybean product for the general consumer, and the consciousness investigation for the substitute meat. I had also run a vegan restaurant. I cooperated with the regional revitalization volunteer in the Akitakata City in Hiroshima Prefecture, and advanced this research. Using soybeans, a food resource of Akitakata City, the goal was to engage in regional revitalization activities aimed at the sixth industry. Methods: The first meeting was held in October 2021 to confirm the purpose and product delivery method. And in December 2021, a draft recipe was prepared. In January 2022, we held our first tasting party to examine the recipes. The second tasting party was held in February 2022, and we exchanged opinions with the workshop. From March to April, we will further brush up on the recipes and shoot promotional photos and promotional videos. Results: Based on the survey results on soybean products, we added the viewpoint that it is a product that does't contain additives as much as possible, and that it lasts for a long time. Koya-tofu and boiled soybeans last a long time, but they take time and effort to cook. Therefore, in order to realize convenience and deliciousness, this product "Mitate meat" was decided to be sold as frozen food, and rather than positioning it as an alternative meat, it was a product strategy that could be selected as a new soybean product. In addition, we selected the Human Worker's Work Center, a welfare facility for persons with disabilities in Akitakata City, as a factory to be commissioned. Conclusions: Although it is an alternative meat market that is expanding, it is necessary to lead to food safety and regional contribution. I think that this research helps to solve the negative part for the alternative meat. As one of the SDGs initiatives, we would like to make research to promote local production and sixth industrialization. In the future, a pop-up store will be launched.