Between Hard and Soft Power: British and Russian Youth on National Pride

This study examines the collective memory of British and Russian youth. We used the results of a comparative survey conducted among Russian and British students. The study focuses primarily on pride in the collective memory of young people with the aim of analyzing the category of pride among young people across several dimensions. First, we look at the qualitative content of national pride: pride in the realization of tasks related to “soft power” (for example, culture, education, sports), and pride in manifestations of “hard power” (for example, pride in military victories or power politics). Second, we analyze the temporal localization of national pride: where are the main events, personalities, and phenomena study participants take pride in, both in the past and in the present. Third, an important element of understanding pride in a country is the relationship between pride and shame: what events are mentioned more often: shameful or pride-inspiring.