The relationship between perceived corporate environmental responsibility and employees' pro‐environmental behavior: A moderated serial mediation model

In order to achieve corporate sustainable development, it is an effective way to emphasize the development of employees' pro‐environmental behavior at the microlevel. This study examined the relationship between perceived corporate environmental responsibility (CER) and employees' PEB and its mechanisms based on the cognitive‐affective processing system (CAPS) theory. Data were collected from 300 employees in the manufacturing and logistics industries in two stages in this study, with a whole‐group sampling method. The results showed that (1) perceived CER is positively correlated with employees' PEB; (2) environmental internal motivation and harmonious environmental passion play a serial mediating role between perceived CER and employees' PEB; (3) person–organization fit moderates the serial mediating path through which perceived CER influences employees' PEB via environmental internal motivation and harmonious environmental passion, by enhancing the positive influence of perceived CER on environmental internal motivation, such that the higher the level of person–organization fit, the stronger the positive serial mediating effect. This study provides a valuable interpretation for understanding the relationship between perceived CER and employees' PEB from both cognitive and affective perspectives, and provides new ideas for intervening in employees' PEB to achieve corporate sustainable development.