Examining The Moderating Effect Of Demographics Between Destination Marketing Factors And Revisit Intention Through A Unified Model

This research is designed with imperative and constructive element for the expansion of tourism industry aiming on destination marketing factors has the finest contributions, believing the fact it is nearly impossible to contemplate for tourism development except destination marketing factors discus...

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Veröffentlicht in:Journal of Namibian studies 2023-01, Vol.34, p.1
Hauptverfasser: Matin, Anika Nashat, Gangwar, Veer P, Kaur, Amandeep
Format: Artikel
Sprache:eng
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Zusammenfassung:This research is designed with imperative and constructive element for the expansion of tourism industry aiming on destination marketing factors has the finest contributions, believing the fact it is nearly impossible to contemplate for tourism development except destination marketing factors discussed from World Travel and Tourism Council: (WTTC)2020.Through some imperative features derived from research gap has been compiled in a model to examine its effect towards revisit intention in a falling trend of tourism industry of Bangladesh. Targeting, tourist in the biggest heritage site of the country, this paper revealed the relationship among destination image, trust factors and emotional solidarity towards revisit intention. Branding the study with more evocative, moderation effect of demographics has been examined. The paper is wrapped up with some connotation supporting future act.
ISSN:1863-5954
2197-5523
DOI:10.59670/jns.v34i.2268