Identifying Undergraduates’ Learning Needs in Cross-Border E-Commerce Professional Training

The assessment of learning needs is an effective tool to diagnose problems for curriculum planning and bring about changes in teaching practice (Grant, 2002). [...]this study aims to identify students' learning needs in CBEC training to facilitate universities in planning and designing the CBEC curriculum. [...]the quality problem and insufficient talent supply could be solved to some extent. [...]descriptive data were collected on each participant's major, grade and CBEC experience as shoppers or shopkeepers. According to Table 1, 1,369 students from these four majors participated in the survey, accounting for 91.9% of the total enrolled students. 51.5% of participants are juniors and seniors, 3% higher than the participation proportion of first- and second-year students.