HR Analytics and Achieving Competitive Advantage for Organizations Through Big Data: A Conceptual Paper

In light of artificial intelligence and new technologies, organizations have to follow new ways of working with different skill sets to achieve strategic goals. Therefore, human resource analytics is the scientific solution that enables organizations to make important decisions related to human capital and strategic business and thus gain a competitive advantage. Through new technologies comes the role of big data, as it works to establish the reputation of human resources as a strategic business partner that makes decisions driven by analytics. Evidence-based decisions, therefore, all equal a significant competitive advantage. This conceptual paper aims to understand the relationship between human resource analytics and achieving a competitive advantage in the presence of big data. This study will use quantitative data through a survey list that will be distributed to middle managers and human resources employees of the telecommunications company sector in Egypt.