Platform Quality and Intention to E-Commerce Cross-Border Buying: Evidence from Malaysian Public Universities' Students

Originality/value: This study is pivotal for future studies in a way that now, the trend among Malaysian students as the findings suggest. It will provide a huge knowledge impact on the affiliation of variables towards the sample group.

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Veröffentlicht in:Global business and management research 2021-12, Vol.13 (4 S1), p.139-159
Hauptverfasser: Saad, Zuliawati Mohamed, Mokhtar, Amirah Syazwani, Azam, Nur Syahmi Husna Nor
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container_issue 4 S1
container_start_page 139
container_title Global business and management research
container_volume 13
creator Saad, Zuliawati Mohamed
Mokhtar, Amirah Syazwani
Azam, Nur Syahmi Husna Nor
description Originality/value: This study is pivotal for future studies in a way that now, the trend among Malaysian students as the findings suggest. It will provide a huge knowledge impact on the affiliation of variables towards the sample group.
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source Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete
subjects Bank technology
Consumer behavior
Coronaviruses
Costs
COVID-19
Customer services
Digital economy
Economic growth
Electronic commerce
Fraud
GDP
Gross Domestic Product
Malaysia
Market positioning
Medical research
Quality management
Quality of service
Students
Universities and colleges
University students
title Platform Quality and Intention to E-Commerce Cross-Border Buying: Evidence from Malaysian Public Universities' Students
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