Platform Quality and Intention to E-Commerce Cross-Border Buying: Evidence from Malaysian Public Universities' Students

Platform Quality and Intention to E-Commerce Cross-Border Buying: Evidence from Malaysian Public Universities' Students

Originality/value: This study is pivotal for future studies in a way that now, the trend among Malaysian students as the findings suggest. It will provide a huge knowledge impact on the affiliation of variables towards the sample group.

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Veröffentlicht in:Global business and management research 2021-12, Vol.13 (4 S1), p.139-159
Hauptverfasser: Saad, Zuliawati Mohamed, Mokhtar, Amirah Syazwani, Azam, Nur Syahmi Husna Nor
Format: Artikel
Sprache:eng
Schlagworte:
Bank technology
Consumer behavior
Coronaviruses
Costs
COVID-19
Customer services
Digital economy
Economic growth
Electronic commerce
Fraud
GDP
Gross Domestic Product
Malaysia
Market positioning
Medical research
Quality management
Quality of service
Students
Universities and colleges
University students
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Zusammenfassung:Originality/value: This study is pivotal for future studies in a way that now, the trend among Malaysian students as the findings suggest. It will provide a huge knowledge impact on the affiliation of variables towards the sample group.
ISSN:1947-5667
1947-5667