Electing Women in Ethnically Divided Societies: Candidates, Campaigns, and Intersectionality in Bihar, India

What factors influence women’s political success in ethnically divided societies? Using an original survey experiment in the Indian state of Bihar, supplemented with qualitative interviews, we explore the impact of two factors—intersecting gender and caste identity, and the interaction of campaign appeal with voter experiences of caste discrimination—on women candidates’ success in state-level elections. We find, first, that women voters prefer women candidates, and that Scheduled Caste and Muslim voters also prefer candidates from their in-groups. At the same time, we identify evidence of intersectional effects, namely, that Muslim women candidates suffer from a disadvantage vis-a-vis women candidates from other backgrounds. We also show that women voters prefer candidates who offer security, especially when the candidates are women. Finally, we demonstrate that personal experience with caste discrimination increases support for women candidates. These results indicate that voters see women leaders as well-placed to ameliorate their security vulnerabilities.