Musical Performances in Digital Audiovisualities: A Case Study of the Brazilian Singer Pepita

This study discusses modes of appropriation of television genres for the constitution of new audiovisual dynamics in a digital context, based on performatic strategies of the Brazilian funk singer Pepita, who is known for her LGBTQ+ activism. Based on a methodology that articulates studies about media genres and performance, we try to understand how television conventions and characteristics of YouTube and Instagram are appropriated for the constitution of what we call performances of empowerment. We conclude that Pepita’s movements exemplify a broader phenomenon, associated to a complex articulation between audiovisual materialities and digital platforms, and to confluences between genre conventions and their transformations.