EFFECT OF ENTREPRENEURIAL RISK PERCEPTION ON ENTREPRENEURIAL INTENTION WITH THE MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL: Dr. Syed Imad Shah, Dr. Asad Shahjehan, Dr. Mohammad Daud Ali, Dr. Humera Manzoor

This article evaluated the multidimensional nature of entrepreneurial risk perceptions in an entrepreneurial setting and its effects on entrepreneurial intensions. Furthermore, mediation effects of perceived behavior control were also analyzed. Results of the study confirm multidimensional and domain specific nature of entrepreneurial risk perceptions. It also confirms the direct effects of positive and negative risk perceptions on entrepreneurial intentions. Lastly, through the lens of theory of planned behavior, entrepreneurial risk perceptions significantly effects perceived behavior control, which in turn has a significant effect on the entrepreneurial intensions.