County E-Commerce as an Innovative Way to Promote County Economic Development: A Conceptual Analysis

With the proposed rural revitalization strategy, China is implementing the tasks related to rural revitalization. The development of county-level e-commerce has a facilitating role in promoting county-level economic development to realize rural revitalization. This paper analyzes the practical significance of county-level e-commerce for precise poverty alleviation by examining the existing literature and economic growth theories. By using qualitative analysis on county-level e-commerce and economic growth, three effective paths for developing county-level e-commerce are explored, namely: branding and developing sales channels; strengthening government leadership and establishing incentives; and actively carrying out e-commerce training to help the county's economic development.