Mediating Influence of Attitude on Factors Influencing Malaysian Consumers' Intention to Adopt a Smart Speaker

Mediating Influence of Attitude on Factors Influencing Malaysian Consumers' Intention to Adopt a Smart Speaker

Originality/value: This study has extended the literatures in linking the relationship between attitude, factors, and intention to adopt. Furthermore, no studies conducted yet in Malaysian perspectives.

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Veröffentlicht in:Global business and management research 2022-07, Vol.14 (3S), p.840-857
Hauptverfasser: Wahida, Puteri Nurafiqah, Shah, Khairul Anuar Mohammad
Format: Artikel
Sprache:eng
Schlagworte:
Attitudes
Audio equipment
Consumer behavior
Consumers
Hypotheses
Internet of Things
Literature reviews
Marketing research
Mediators
Smart houses
Smartphones
Surveys
Variables
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Zusammenfassung:Originality/value: This study has extended the literatures in linking the relationship between attitude, factors, and intention to adopt. Furthermore, no studies conducted yet in Malaysian perspectives.
ISSN:1947-5667
1947-5667