The Effect of Employee Ethics, Trust, and Service Quality to Customer Satisfaction: A Study on Malaysian Telecommunications

The Effect of Employee Ethics, Trust, and Service Quality to Customer Satisfaction: A Study on Malaysian Telecommunications

Originality/value: This study contributes to the factors affect the customer satisfaction literature by proposing future research avenues.

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Veröffentlicht in:Global business and management research 2022-01, Vol.14 (1), p.50-60
Hauptverfasser: Othman, Manisah, Kamarohim, Nor Azlina
Format: Artikel
Sprache:eng
Schlagworte:
Brand loyalty
Business ethics
Communications industry
Competition
Customer relations
Customer satisfaction
Employees
Ethical aspects
Ethics
Information management
Marketing
Quality of service
Services industry
Surveys
Telecommunications services industry
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Zusammenfassung:Originality/value: This study contributes to the factors affect the customer satisfaction literature by proposing future research avenues.
ISSN:1947-5667
1947-5667