From the Editor's Desk

Adoption of Metaverse on a large scale would be possible if more accessible tools are present in the market. With the objective of studying internal and external triggers that influence impulsive buying and understanding the impact of store environment, both Primary and Secondary Data were referred for the study. An investor chooses a stock after looking into various factors like the performance of the company, the support & resistance of the stock, reading and interpreting the investor presentations released by the company.