Impact Of Social Media as A Tool of Communication Strategy on Promoting Khelo India

Social media's influence has given rise to a different genre of communication, where conversations are quick and information is easily relayed. Due to its widespread impact, employers are seeking professionals who are well versed in social media platforms to take on important roles within an organization. Social media has also been a major part for the Khelo India scheme. It is been used widely to communicate with the target audience and communicate the information. Thus it is of interest to see the impact of social media communication as a communication tools in the promotion of Khelo India scheme. Official social media pages of Khelo India ie Facebook, Twitter, Instagram and Youtube were studied. Also official social media pages of Sports Authority of India and Ministry of Youth Affairs was studied in detail. Content and data analysis has been done for all the official pages along with Findings revealed that there is a significant impact of social media communication strategies on promoting Khelo India.