Place and Competence on Competitive Advantage and Its Impact on SME Marketing Performance

The SME business has had a positive impact on the economy, especially in reducing unemployment. This study aims to fill the gap of place and competence on marketing performance of SME in Indonesia. In accordance with the research title, this research was conducted using a quantitative approach. The...

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Veröffentlicht in:	NeuroQuantology 2022-01, Vol.20 (16), p.1465
Hauptverfasser:	NurAeni, Surachman, MargonoSetiawan, Sunaryo
Format:	Artikel
Sprache:	eng
Schlagworte:	Business competition Competition Competitive advantage Data analysis Impact analysis Marketing Multivariate statistical analysis Small & medium sized enterprises-SME Small business
Online-Zugang:	Volltext
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