Place and Competence on Competitive Advantage and Its Impact on SME Marketing Performance

The SME business has had a positive impact on the economy, especially in reducing unemployment. This study aims to fill the gap of place and competence on marketing performance of SME in Indonesia. In accordance with the research title, this research was conducted using a quantitative approach. The population in this study are people who carry out SMEs activities in the culinary field in Cikarang, Bekasi. The population is classified as finite or it is known based on data taken from the Office of Cooperative Micro, Small and Medium Enterprises of Bekasi Regency, there are 130 SMEs in the culinary field. 130 existing samples have met the criteria. The data analysis method used in this study is descriptive analysis and inferential statistics using the Structural Equation Model (SEM) using PLS (Partial Least Square). This study findings place and competence influences competitive advantage, Competence and competitive advantage influences marketing performance, and competitive advantage mediated place and competence on marketing performance of SMEs. SMEs must considering place and competence to increase competitive advantage and marketing performance of SMEs.