Digital communication and practical physical and sports maintenance activities in the city of Ouagadougou

The communication strategy to increase the practice of Physical Activities and Sports (PAS) within the population remains topical in public development policies. It is on the strength of this observation that the ministerial department in charge of sports has entered into a partnership with the mobile telephone operator TELECEL Faso for the sending of the «Short Message System» of invitation to practice. The general objective of this article is to analyze the effect of SMS on the regular practice of physical and sports maintenance activities by the population in the city of Ouagadougou. The data was collected using a quantitative approach from 299 practitioners. The results obtained reveal that the SMS of TELECEL Faso do not have an effect on the regularity of the practice of APS in the city of Ouagadougou. All of the actors questioned are part of the perspective of improving the quality and quantity of SMS with diversification of the source of distribution. This study helps inform decision-makers on the strategies to be optimized with a view to generalizing the practice of sport.