Elasticity of demand and features of its accounting measurements in the freight market

The issue of determining the possibility, nature and strength of the influence of the quality parameter on the change in the volume of freight traffic based on the assessment of non-price elasticity of demand in the transport science began to be considered relatively recently. However, in today’s operating conditions, this issue is an urgent scientific problem that requires an effective solution, in order to develop effective evaluation mechanisms to determine the degree of sensitivity of the volume of freight transport influenced by various factors of external and internal environment, in particular the quality level of transport services. The article discusses the theory of non-price elasticity of demand and the peculiarities of its assessment in the freight rail transport market. The concept of cross non-price elasticity of demand in the transport market and the features of its calculation are considered. A block diagram has been developed for the classification of transport companies that implement the same type of transport services in terms of the impact on the change in their share of the consumer market in services in the event of a change in one of them in the level of quality of their services.