Beyond Methods: A Model for Teaching Theory in Applied Anthropology

Rising numbers of anthropology majors are entering sectors in industry, in which qualitative data analysis skills and theoretical thinking are essential. Yet, a disciplinary divide between theoretical and applied approaches in anthropology and a market for commodified method skills often present challenges to teaching theory in the applied anthropology classroom. Our study is based upon the successful implementation of a three‐phase qualitative data analysis model—Reduce, Visualize, Draw Conclusions, and Verify—developed by Miles and Huberman and Ladner, in a series of anthropology graduate practicum courses at Wayne State University (2017–21), in which students worked with corporate clients from Chevrolet, Nissan, and D‐Ford. Our findings highlight the integral role of theory to the academic and practicing research process and provide a template for other practicum‐based classes to teach analysis.