NON-SCHOOL E-BEHAVIOR OF UNDERGRADUATE BUSINESS STUDENTS: PANDEMIC EFFECTS AND TRENDS

Positive undergraduate student e-behavior has long been a goal of business faculty. This study was therefore conducted to empirically examine if non-school electronic behaviors, excluding social media, were affected by the Covid-19 pandemic. E-behaviors included both social/communication and recreational activities. Specifically, data collected during the three years prior to the pandemic were compared to data collected during the pandemic years of 2020-2021. Findings demonstrate with respect to seven of the nine behaviors examined, participation percent and participation minutes increased during the five-year study time frame and, in particular, increased greatly after the start of the pandemic. Further analysis found correlations between the usage minutes of various activities and variables such as gender, academic class, and study year.