The Perception Difference Analysis of the Influence of Coastal Residents of Big Data Mining Technology on Marine Tourism Development

Yan, S.L., 2020. The perception difference analysis of the influence of coastal residents of big data mining technology on marine tourism development. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 265-267. Coconut Creek (Florida), ISSN 0749-0208. With the continuous development of social economy in China, tourism as a major emerging industry gradually began to grow. As a choice direction of tourism, marine tourism has not only made great contributions to driving local economy and coordinating the comprehensive development of other industries, but also promoted the overall development of coastal cities. According to big data mining technology, this paper conceive a general model suitable for marine tourism development, and promote the healthy, stable and green development of marine tourism. Marine tourism has developed into the core industry of marine economy, and the future development prospects are bright. However, in the face of the blind exploitation of marine resources, it has caused serious damage to marine ecology. If the marine ecology can not be repaired and protected in time, the impact on marine tourism development will be devastating. Marine tourism is a brand new industry. After years of development, it has become the pillar of marine economy, and the future development space is huge. In recent years, the number of tourists received by the marine tourism industry has shown an upward trend every year, which also makes marine tourism face severe challenges. Therefore, digging deep into the development potential of marine tourism resources, deepening the quality and management level of tourism services, is an important way to meet the actual needs of tourists, optimize the existing industrial structure of tourism, and is also an important direction for the sustainable development of marine tourism industry.