Exploring Influencing Factors of Seafood E-commerce Efficiency: Based on Panel Data from 2011 to 2018

Shen, D.; Yang, Y., and Lu, J., 2020. Exploring influencing factors of seafood e-commerce efficiency: Based on panel data from 2011 to 2018. In: Yang, D.F. and Wang, H. (eds.), Recent Advances in Marine Geology and Environmental Oceanography. Journal of Coastal Research, Special Issue No. 108, pp. 322–326. Coconut Creek (Florida), ISSN 0749-0208. The authors explore the seafood e-commerce efficiency from 2011 to 2018 of nine coastal provinces in China by computing the Malmquist index. Then, the authors construct the dynamic panel data model to analyze the influencing factors of total factor productivity change. The result of the Malmquist index shows that the seafood e-commerce efficiency in the period 2011–2018 shows an increasing trend. Agglomeration, market size, and retail services are major driven forces to promote efficiency. Policy recommendations are presented based on empirical results.