Association mining-based method for enterprise’s technological innovation intelligent decision making under big data

Technological innovation is vital for the survival and development of enterprises. In the era of intelligent information interconnection and knowledge-driven economy, there is a growing interest in how to manage high-volume data, unlock its potential value, and provide intelligent analysis and decision-making support for enterprise’s technological innovation. This paper proposes an improved knowledge association analysis method based on the semantic concept model. This approach enables the discovery of potential correlations and interaction modes between the influencing factors of enterprise’s technological innovation, and provides a useful reference for decision-making by combining the analysis with the enterprise’s own situation.