Optimization of live shoot technique in producing promotional video of channa snakehead fish

As a direct consequence of the pandemic, the business world is facing numerous challenges. However, technological advancements in this digital information era are said to be able to help businesses stay afloat. The widespread use of video content as a promotional tool on social media is one of them. The study aims to create a live shoot Channa snakehead fish and analyze how effective the live shoot technique is at increasing Channahomestay's Instagram sales promotion. This live shoot method produces more realistic results and is more entertaining to watch and enjoy as content for followers. DSLRs and smartphones are used to take videos. The use of the live shoot method on Channa snakehead fish video content received a positive response from followers, who expressed an increased interest in seeing and purchasing Channahomestay products on Instagram. Thus, the live shoot method can be used as an alternative in creating promotional content has a positive impact on product sales.