The impact of green culture on employees' green behavior: The mediation role of environmental awareness

Although organizational culture is believed to provide a set of behavioral guidelines for employees' behavior, the internal mechanism by which organizational green culture influences employees' green behavior is not clear. Therefore, based on the “stimulus–organism–response” theory, a logical model of “organizational green culture–environmental awareness–employees' green behavior” was constructed in this study. A sample of 258 employees was collected from the oil industry to test the hypotheses proposed by the model. The results of hierarchical linear regression showed that employees' environmental awareness had a significantly effect on their green behaviors. In addition, two dimensions of organizational green culture: cognitive green culture and emotional green culture, were identified to raise employees' environmental awareness, which in turn motivate them to perform green behaviors. Furthermore, the indirect effect of employees' environmental awareness between cognitive green culture and employees' green is higher.