Themed editorial: What are the growth drivers and challenges for tourism in the Middle East?

National tourism plans with a clear vision and goals must be developed; effective governance has to be ensured in aligning the functions of all public sectors with these plans; new source tourist markets need to be identified to complement existing ones; destinations should be ready with appropriate infrastructure and services, and marketing campaigns need to be designed to connect with the target markets. Mohit Vij and Sanjay Nadkarni Theme Editors About the Theme Editors: Dr Mohit Vij is an associate professor in the Department of Business Administration at Liwa College of Technology, United Arab Emirates. Dr Mohit believes passionately in giving back to society and making a difference by providing education and training to community groups and he has conducted female empowerment programs, professional skills training for taxi drivers and tourism programs for participants in punitive and correction centres.