When Facebook plays matchmaker: Interactions within an online community dedicated to surrogacy and egg donation

Objective This article explores the interactions and digital practices of people involved in an online community dedicated to surrogacy and egg donation in the province of Québec, Canada. Background Sociodigital networks, with the emergence of platforms such as Facebook groups, provide a space to discuss assisted reproduction, seek advice, offer support, and connect with other Internet users to negotiate and establish a third‐party reproduction agreement. Method This study is based on a long‐term ethnographic field within a Facebook group, and individual interviews conducted with 22 members of this community. The data collected were analyzed inductively according to the principles of grounded theory. Results Three themes emerged from the online interactions and stories of the women we met. First, the publication of intended parents' testimonies is the preferred method of finding a surrogate or egg donor match and is reminiscent of the language and rituals associated with dating sites. Second, the expression of legal and financial concerns occupies a prominent place in the group discussions, given the lack of a legislative framework in this Canadian province and the variability of interpretations of the current legal framework. Third, the choice made by surrogates and donors to be involved in an online community is not random and sometimes indicates of a desire to establish a sense of control over the process and to negotiate the modalities without the presence of an intermediary. Conclusion and implications Facebook groups dedicated to infertility and assisted reproduction appear to be more than simply matchmakers, as the interactions that occur there perform various functions. In the absence of a formal organization dedicated to parents, surrogates, and donors in Québec, the online community becomes a place for information sharing, support, and networking. This offers avenues of intervention for professionals who need to reflect on and consider how online communities dedicated to third‐party reproduction may influence their practice.