Marketing and the law

Marketing and the law

A recent decision by the US Court of Appeals for the Eighth Circuit involving the Arkansas State Police Association illustrates current efforts to prevent tax-exempt organizations from shielding their publication-related revenue from taxation. Other cases concerning direct marketing and trademark in...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of the Academy of Marketing Science 2003-04, Vol.31 (2), p.213-217
Hauptverfasser: Ann Morales Olazabal, Cava, Anita, Sacasas, Rene
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Affinity credit cards
Agreements
Business income
Court decisions
Credit reports
Direct marketing
Fair Credit Reporting Act 1970-US
Geography
Infringement
Marketing
Names
Nonprofit organizations
Payback periods
Profits
Publishing industry
Revenue
Royalties
Service marks
State court decisions
State police
Tax courts
Tax exempt organizations
Taxation
Taxes
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:A recent decision by the US Court of Appeals for the Eighth Circuit involving the Arkansas State Police Association illustrates current efforts to prevent tax-exempt organizations from shielding their publication-related revenue from taxation. Other cases concerning direct marketing and trademark infringement are discussed.
ISSN:0092-0703
1552-7824
DOI:10.1177/0092070303031002013