Users’ Preferences in Selecting Transportation Modes for Leisure Trips in the Digital Era: Evidence from Bandung, Indonesia

Leisure trips have become more important in an era where people are increasingly concerned with quality of life. Leisure trips are unique in that they are not as strict as mandatory trips, while, at the same time, they have wider characteristics because of their flexibility. Research on leisure trips from developing countries is still under-represented as there is still a focus on commuting trips. This study aims to identify factors that influence the mode of transportation choice for leisure trips by domestic travelers who live in cities surrounding Bandung, Indonesia. Data were collected using stated-preference self-report questionnaires distributed to locals who have the intention to travel for leisure in Bandung in the future. Based on responses from 305 respondents with a total number of 1220 observations, a multinomial logit model was estimated. It was found that trains and buses were selected more often by locals than other modes of transportation, including private cars, for leisure trips. Our model showed that locals considered travel time and travel costs as the most significant factors in selecting the mode of transportation for their leisure trips. Besides the existence of online transportation—hailing rides through mobile apps—as an alternative, this study also reveals payment method to be a unique consideration of locals when travelling leisurely in this digital era.