PRAGMATIC ASPECTS OF EUPHEMISMS IN TOURISM MANAGEMENT

PRAGMATIC ASPECTS OF EUPHEMISMS IN TOURISM MANAGEMENT

The article deals with the issues related to the functioning of euphemisms in tourism management. The factors that determine the renewal of euphemistic space with new units are outlined. Attention is focused on the use of euphemisms by service sector specialists as units of the secondary nomination...

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Veröffentlicht in:Aktualʹni problemy ekonomiky 2020-01 (233), p.117-121
Hauptverfasser: Havryliuk, Oleh V, Pivnova, Lilija V, Mishchenko, Tetiana M
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Tourism
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Zusammenfassung:The article deals with the issues related to the functioning of euphemisms in tourism management. The factors that determine the renewal of euphemistic space with new units are outlined. Attention is focused on the use of euphemisms by service sector specialists as units of the secondary nomination with a relatively positive connotation, which contributes to the softening and effective-ness of professional communication.
ISSN:1993-6788