The Strategy of China's National Image Construction in Sports Event Reports-A Critical Discourse Analysis of 2022 Beijing Winter Olympic Games Based on Western Mainstream Media

As an indispensable link in the process of holding large-scale sports events, sports reports play an important role in shaping the national image. In order to give better play to the platform role of major sports events in international communication, and to incorporate the valuable spiritual wealth left by the 2022 Beijing Winter Olympics into the follow-up related practical work, it is of great significance to study the communication practice activities and effects of the Beijing Winter Olympics. Through the comprehensive use of critical discourse analysis and content analysis, this paper analyzes the relevant reports of the American mainstream media on the 2022 Beijing Winter Olympics, and finds that the media's reports focus on the results of the event, epidemic prevention policies and the opening and closing ceremonies. This inspired our country to strive for the national voice from the strategies of changing the way of thinking, highlighting visual effects and diversifying media products in the follow-u