Sex: Click Here to Upgrade

As the rapidly expanding sex tech industry tries to evolve past its historical connection to patriarchy and misogyny, profits continue to be a key motivator. Can feminist entrepreneurs within the sex tech industry escape exploitative capitalist logics? And to what extent do capitalist logics negate the potential of the industry to lessen sexual and gender inequalities? In this article, I draw on observations of sex tech movers and shakers and interviews with sex tech users to offer a cautiously optimistic view of the future of sex.