Making Markets and the Global Medical Information Imperative: The Heat is On

Medical marketing is the development and application of innovative, scientific evidence-based solutions to patient care problems. Medical marketing aims to bridge the theoretical and the pragmatic through strategic integration early in the drug developmental process, evaluating literature, analyzing industry trends, establishing/conducting research based on real world clinical issues and providing those analyses within the acceptability of the practice patterns, both humanistic and economic, present in that world area. Using innovative peer to peer exchange formats both before and after a novel intervention is available in the marketplace assures that the developmental work and the commercialization of that intervention will be maximized to the health care community. The authors describe a Global Medical Information Group (Health Economics and Applied Therapeutics) which has been developed to deliver on the promise of these medical marketing principles.