Corporate venturing initiation: the examination of interfirm adaptation, sensemaking, and strategic reactiveness

The innovative outcomes of an ongoing collaborative relationship can encourage new corporate venturing. We propose that, during or after collaborative relationships, firms initiate new corporate ventures depending on the factor of interfirm adaptation, the mediating role of sensemaking, and the moderating factor of strategic reactiveness. The objectives of the analysis are achieved through the mediated moderation model this article describes; drawing on insights from the collective cognitive perspective, the study indicates that corporate ventures are initiated when interfirm adaptation interacts with a higher level of strategic reactiveness and with sensemaking as a mediator. The research findings provide important new implications for the broader domain of social cognitive theory.