The Trend of Tick-Tock Video as a New Tool for Motivating the Educational Activities of Students of Kyiv University of Culture: Analytical and Prognostic Aspect

The present study has been conducted to evaluate the use of TikTok as a new tool for motivating the educational activities in Kyiv University of Culture, Ukraine. Methods: This study uses a qualitative approach, so that researchers can get more detailed information about everything related to the use of the TikTok application in educational activities. Further, a self-designed structured questionnaire contained five questions with 5 options was delivered to consented participants. Scientific novelty: This is a first study from Kyiv University of Culture, Ukarine that makes history by establishing a TikTok Department to inspire young people to be creative, ambitious, and promising. Practical significance: This study concluds that TikTok application can be used as a medium for or motivating the educational activities because it has many advantages and is successful in assisting students and teachers in teaching and learning activities in the 21st century.