Proyección sistémica del emprendimiento turístico desde la interactividad a partir de los recursos y la percepción en El Churo

Palabras-clave: Economía, turismo, sociedad Abstract: The objective of this research was the objective was to analyze the projection of tourism entrepreneurship in the El Churo community based on physical-natural-cultural resources and the perception of visitors to promote the creation of new sources of employment and economic income from of its cultural and physical-natural potentialities from sustainability and endogenous development. Methodologically, it is within the positivist paradigm, with a quantitative approach and an exploratory level, supported by a pilot test as a strategy to carry out an exercise on a sample made up of 67visitors, to whom a questionnaire-type instrument made up ofl3questions was applied. [...]the community has high tourism potential thanks to the natural resources it possesses; however, there are aspects that must be improved to offer a better quality of services to tourists, which can be achieved through short-term training in the financial and tourism area for providers. With this, it would be possible to achieve a better level of quality in the tourist products offered, and consequently, ensure customer loyalty.