Calidad del servicio y comportamiento del consumidor de prendas de vestir en Perú: Una mirada desde la publicidad digital

The research was correlational, non-experimental, cross-sectional, the population is infinite and is made up of consumers, the sample is made up of 154 consumers, the techniques applied are the survey and documentary analysis, and the instrument applied was the questionnaire. Among other results ach...

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Veröffentlicht in:	RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2022-07 (E51), p.364-377
Hauptverfasser:	Huamán, José Cayetano Vergaray, Alberto, Manuel Nicolás Morales, Cavero, Francisco Rafael León, Soto, Carlos Enrique García, Ñaño, Sara Isabel Cabanillas
Format:	Artikel
Sprache:	spa
Schlagworte:	Advertising Consumer behavior Consumers Correlation coefficients Online advertising Quality of service
Online-Zugang:	Volltext
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