A stakeholder perspective on managing tensions in hybrid organizations: Analyzing fair trade for a sustainable development

This paper presents a stakeholder perspective to study tensions in hybrid organizations (HOs). In this study, we investigate social enterprises (SEs) as emblematic cases of HO. The paper responds to literature that calls for studies about the interactions with stakeholders and proposes the relational paths SEs can implement to alleviate the emerging tensions between environmental–social and business goals. It also contributes to the academic debate offering empirical evidence on HO‐related tensions. Solving these tensions is beneficial for HOs and in terms of sustainable development. The paper presents a longitudinal case study of a leading SE in the fair trade industry. Fair trade represents an industry where economic, social, and environmental goals may be jointly achieved through the action of SEs. The main paper's contributions regard a stakeholders‐generated view of tensions and the identification of stakeholders‐tailored solutions to managing them. In addition, the proposed ad hoc approach contributes to a deeper understanding of how an SE deals with its hybrid nature.