The effects of gift vouchers and environmental certificates on the demand for a collective DRT system

This paper analyzes in a large-scale field experiment (N = 1425) whether gift vouchers stimulate the use of a demand responsive transportation (DRT) system. This scenario is compared to a situation where customers receive environmental certificates, which report the saved carbon dioxide as a consequ...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Transportation (Dordrecht) 2022-12, Vol.49 (6), p.1683-1714
Hauptverfasser:	Minnich, Aljoscha, Rau, Holger A, Schlüter, Jan Christian
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Carbon dioxide Certificates Customer services Customers Demand Demand responsive transport Economic Geography Economics Economics and Finance Engineering Economics Experiments Field experiment Gifts Incentive effects Incentives Innovation/Technology Management Logistics Marketing Organization Public transportation Regional/Spatial Science Rural areas Vouchers
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	This paper analyzes in a large-scale field experiment (N = 1425) whether gift vouchers stimulate the use of a demand responsive transportation (DRT) system. This scenario is compared to a situation where customers receive environmental certificates, which report the saved carbon dioxide as a consequence of the bus ride. In our two treatments, the gift vouchers and the environmental certificates could be gained by reaching to a certain threshold of rides with the DRT service (EcoBus). We find that the demand went up more by gift vouchers (83%) compared to certificates (65%). The data show that vouchers especially outperform the certificates at the end of the treatment phase.
ISSN:	1572-9435 0049-4488 1572-9435
DOI:	10.1007/s11116-021-10224-1