Tata Steel Adventure Foundation

Tata Steel Adventure Foundation (TSAF) is a case developed for teaching human resource planning, and strategic human resource management for students undergoing business management course. The case is cross-disciplinary in nature and can also be used for discussing Segmentation, Targeting and Positioning (STP) of an offer to target customers/ clients. The case elaborates a context where the head of TSAF, Bachendri Pal, has retired and the new head Hemant takes over the charge of TSAF. During the tenure of Bachendri the entire organization was run primarily based on her philosophies, thoughts and her illustrious career as one of the most respected mountaineers of India. When TSAF started its journey, there were very few adventure sports operators in the country. But currently, many such private operators have come up clawing at the participant base of TSAF. Amidst such a scenario does TSAF have a chance to continue its journey? The case gives opportunities to the instructor to discuss Porter's five forces framework, develop an overall strategic plan for TSAF, and discuss an advertising campaign targeting at prospective clients for TSAF.