After-COVID era: Workplace 4.0 as the new revolution of employee experience

Purpose: Analysis of the shift from Employee Engagement to Employee Experience, its effect on Organization Efficiency, and impact on Employee Advocacy. It aims to reframe human resource practices that fit better in the modern workplace. Design/Methodology: Conduct Survey with early adopters or in the stage of adopting Employee Experience concept across different sectors and Systematic & A critical review of Literature on Evolution, Global trends & Impact of Employee Experience. Findings: Employee Experience leads to great customer experience, which creates loyal customers and stronger financial results, resulting in Employee Advocacy and Employer Branding. Practical Applications: Employee Experience is considered the most trending HR practice and has implications on the workplace’s physical, technological & cultural environment. Originality Value: To retain the multigenerational workforce, we need to bring personalization in experiences across different stages of the employment cycle & employee-first approach rather than the traditional customer-first approach.