A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set

The increasing interest of grit research in sales represents an opportunity as sales-dependent organizations stand to benefit significantly from an enhanced understanding of how grit arises and how it affects sales performance. The nature of sales, with high levels of stress and rejection, presents conditions in which individuals possessing high levels of grit should find greater success than their less gritty peers. However, three predominant issues limit the findings of previous research on grit in a sales and marketing context: scholars have elected to measure grit (1) with adolescents before personality traits are fully established, (2) in non-sales contexts, or (3) using only one of the two dimensions of grit, generally assessing perseverance but not consistency. Thus, due to differing opinions among researchers regarding the usefulness of grit's proposed subdimensions, perseverance and consistency of interests, the scant research in that has examined grit within organizational contexts presents a muddled picture of grit's potential utility for the field of sales. Therefore, this study addresses all three concerns by investigating grit in a B2B sales setting, with adult salespeople, and on both dimensions of grit. Survey data were collected from 473 B2B salespeople (i.e. employed full-time in business-to-business sales as a salesperson) representing a cross-section of industries, including advertising, auto parts, business solutions, computer and technology-related sales, insurance, promotional products, telecommunications, and transportation and logistics. The model design allowed for exploration of two antecedents to grit, growth mind-set and self-efficacy, and two outcomes of interest, salesperson performance and organizational commitment. Further, we incorporate the contingent role managers can have on the relationships between growth mind-set and self-efficacy with perseverance of effort and consistency of interest by expanding a salesperson's locus of control. All of these relationships were tested with Mplus v8, using a maximum likelihood estimator with robust standard errors. Our findings build upon previous sales research examining the effects of grit on sales outcomes by demonstrating that each of grit's dimensions has a positive relationship with performance and determining that the positive effects of grit extend to salesperson commitment to the organization. Moreover, we determine that a growth mind-set and self-efficacy are predictive of