Analyzing the development of Payangan Beach mangrove ecotourism in Indonesia

The development of ecotourism helps produce tourism responsible for preserving nature and local culture by considering the principles of ecotourism, namely: conservation, education, economy, participation, and tourism. This study aimed to analyze the development of mangrove ecotourism at Payangan Beach, Jember, Indonesia. The analysis in this study uses the Analytical Hierarchy Process and Ecotourism Suitability Analysis. The priority when developing the Payangan Beach ecotourism is to rehabilitate and conserve mangroves that have been damaged by abrasion and predators. The second stage utilizes local government support to provide permits or legalization in ecotourism management. After obtaining a permit, the manager can develop tourism products by utilizing endemic flora and fauna that consider ecological sustainability. Community participation in ecotourism development is needed to preserve or protect ecotourism areas and influence the income of involved people. The final stage in development is promotion because permits, tourism products, and community participation are already underway.