A Fuzzy ISM approach for modeling electronic traceability in agri-food supply chain in India

The purpose of this paper is to explore the enablers for the implementation of electronic traceability in agri-food supply chain in India. In several agri-food supply chains, the lack of any form of traceability or the presence of paper-based traceability impacts the trade of the concerned food product. Electronic traceability (e-traceability) will assist agri-food firms in improving their performance, minimize food fraud activities, ensure efficient recall of the products and contribute in overall agri-food supply chain management. With the help of literature review and expert opinions, enablers of e-traceability are modelled and analyzed using Fuzzy ISM and FUZZY MICMAC. The combination of both these techniques helps in identifying the essential drivers in the implementation of e-traceability in agri-food supply chains. The proposed approach found that that electronic form of traceability is better than paper-based traceability in agri-food supply chains. The significant drivers in e-traceability implementation, particularly in agri-food supply chain are appropriate technology for e-traceability, competitive advantage, coordination and transparency and management support. The identified enablers would guide the managers or decision-makers in the adoption of e-traceability in their existing supply chains in the agri-food sector.