Imagining is Not Observing: The Role of Simulation Processes Within the Mimicry-Liking Expressway

Individuals automatically mimic a wide range of different behaviors, and such mimicking behavior has several social benefits. One of the landmark findings in the literature is that being mimicked increases liking for the mimicker. Research in cognitive neuroscience demonstrated that mentally simulating motor actions is neurophysiologically similar to engaging in these actions. Such research would predict that merely imagining being mimicked produces the same results as actually experiencing mimicry. To test this prediction, we conducted two experiments. In Experiment 1, being mimicked increased liking for the mimicker only when mimicry was directly experienced, but not when it was merely imagined. Experiment 2 replicated this finding within a high-powered online sample: merely imagining being mimicked does not produce the same effects as being actually mimicked. Theoretical and practical implications of these experiments are discussed.